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Branding

Minerio's logo and logotype
The function behind a logo goes far beyond being just a pretty visual. You should know that Logo design and branding are related cohesively, but they have different meanings. The Logo combines typographies, graphics/symbols, and colors. It should represent the essence of the company's personality and the brand. Today we asked our Logo designer to share the idea for the Minerio logo.
We wanted the Logo to fit our token, so we decided to work on the letter “R” as the main typography of our logo design. One of the things we should always think about is to make our Logo unique, and I think the shortness of the word makes it possible to do so.
Other elements that we need to observe in the logo design were strength, confidence, trust, staying as timeless as possible, and being well-connected with the technology. So we designed a geometric logo to let people feel secure and trustful.
Read more on our medium page: